Selling Your Home in Montréal: Strategies for Success

Thinking about selling your home in Montréal? In a competitive market, simply listing your property is not enough. From preparation and pricing to marketing and negotiations, the right strategy can help you sell faster and for a better price. Here are practical Montreal home selling tips to guide you through the process.

Preparing Your Home for Sale

First impressions are powerful. Before listing, take time to:

• Declutter and depersonalize each room so buyers can imagine themselves living there.

• Complete minor repairs (paint touch-ups, leaky faucets, broken handles).

• Improve curb appeal by cleaning the entrance, trimming hedges, and refreshing the front door.

• Consider staging key rooms such as the living room, kitchen, and primary bedroom.

A clean, bright, well-presented home photographs better and stands out during showings.

Understanding the Local Market

Your pricing strategy should reflect current market conditions in your neighbourhood:

• Review recent comparable sales for similar homes (size, age, condition, location).

• Look at average days on market and whether properties tend to sell above or below asking.

• Consider seasonal trends—some segments of the Montréal market are more active in spring and fall.

An experienced local broker will prepare a detailed comparative market analysis (CMA) to help you choose a realistic price that attracts buyers while protecting your equity.

Marketing Strategies that Work

To reach serious buyers, you need a professional marketing plan:

• High-quality photos and video tours that highlight your home’s best features.

• Compelling listing description in both English and French.

• Exposure on major real estate portals, agency websites, and social media.

• Targeted advertising to reach buyers in specific price ranges or neighbourhoods.

• Printable and digital feature sheets for open houses and private visits.

The goal is to create maximum visibility in the first days on the market, when interest is highest.

Open Houses and Showings

Showings are your chance to turn curiosity into offers:

• Keep the home clean and tidy at all times during the listing period.

• Open curtains and blinds, turn on lights, and maintain a comfortable temperature.

• Remove valuables and store personal documents securely.

• Be flexible with visiting hours—evenings and weekends are often best.

Your broker will gather feedback from visitors to refine the strategy if needed.

Closing the Sale Effectively

When an offer comes in, your broker will help you:

• Evaluate the price, conditions, and timelines.

• Negotiate to improve the offer while keeping serious buyers engaged.

• Coordinate inspections, appraisal, and buyer financing.

• Work with the notary to ensure a smooth signing and possession date.

Clear communication and a solid strategy from day one make the final steps much less stressful.

Call to Action

Thinking of selling your property in Montréal?

👉 Contact Royal LePage du Quartier for a personalized home-selling strategy, professional marketing, and expert support from listing to closing.