Selling a Condo in Montréal: Pricing, Photos, and Timing That Actually Work

Selling a condo in Montréal isn’t just about listing—it’s about positioning. Buyers compare units fast, and small details (pricing strategy, photo quality, and how you launch) can be the difference between strong offers and weeks of silence. This guide breaks down what actually works to attract serious buyers, protect your price, and sell with confidence.

Condos in Montréal can sell quickly—or sit longer than expected—depending on how the listing is positioned. In a market where buyers scroll, compare, and decide fast, your success comes down to three things you can control: pricing, photos, and timing.

This guide focuses on the practical moves that consistently produce more showings, stronger offers, and a smoother sale.

1) Pricing: How to Avoid the #1 Condo Seller Mistake

The most common mistake condo sellers make is pricing based on:

• what a neighbor listed for (not what it sold for)

• peak-market headlines

• what they “need” financially

  
  

Instead, strong pricing is based on today’s competition and recent sold comparables—especially units in the same building or a near-identical one.

What works:

• Price at (or slightly below) the strongest comparable to drive urgency

• Watch competing active listings closely—those are your true rivals

• Adjust quickly if showings are low in the first 7–10 days

  
  

Rule of thumb: If your launch is quiet, the market is giving feedback—and price is usually the first lever to pull.

2) Photos: The Condo Marketing Multiplier

For condos, photos matter even more than for houses because:

• layouts can look similar

• square footage feels different depending on angles and light

• buyers decide whether to visit in seconds

  
  

The minimum standard that wins:

• professional photography (wide-angle done properly)

• lights on, clean counters, no clutter, no personal items

• daytime shots with blinds open to show natural light

• balcony/terrace views, building entry, amenities

• neighborhood lifestyle shots (optional but powerful)

  
  

Extra edge: A floor plan and a short walkthrough video increase buyer confidence and reduce “time-waster” showings.

3) Timing: When the Launch Matters Most

Timing doesn’t mean “guess the perfect week.” It means launching in a way that maximizes early momentum.

Best practices that actually work:

• Launch mid-week so your listing is fresh for weekend showings

• Avoid uploading poor photos “for now” (you lose your biggest exposure window)

• If possible, do a “coming soon” teaser to your broker network or email list

  
  

Why the first 7 days matter: That’s when your listing is new, buyers are watching closely, and urgency is easiest to create.

4) Condo Documents: The Part Sellers Forget (But Buyers Don’t)

Serious buyers—and their lenders—care about condo health. Be ready with:

• declaration of co-ownership

• condo fees breakdown

• building rules/bylaws

• reserve fund information (if available)

• recent major work + upcoming projects

  
  

Having documents organized early reduces friction and increases buyer confidence.

5) Showings and Negotiation: Keep Control Without Being Rigid

Once showings start, your job is to keep momentum:

• accept as many showing windows as possible early on

• respond quickly to questions

• track feedback (price objections, layout concerns, fee reactions)

  
  

When offers arrive, focus on:

• net proceeds (not just price)

• conditions (financing/inspection)

• timing and flexibility

• buyer strength (pre-approval, deposit, clarity)

  
  

Often the best offer is the one most likely to close smoothly.

Get a Condo Pricing + Launch Plan Speak with a Royal LePage expert